Modernizing Enterprise Customer Service
Overhauling Legacy Support Architecture
I partnered with the Rewards Program UX design team, global Product Owners, and executive stakeholders to migrate and modernize their core customer support ecosystem. Legacy tool limitations had historically caused handling delays and customer friction—a major vulnerability given that poor customer service experiences drive up to 80% of credit card churn. To solve this, we audited and translated complex legacy functionalities into a streamlined, modern component framework, resolving long-standing operational pain points across the global cardmember base.
Data-Informed Redesign Across 50+ Applications
Leveraging frontline usage data and customer support analytics, I mapped detailed user personas, end-to-end user journeys, and high-fidelity interaction flows. This multi-month initiative required continuous cross-functional alignment across distributed engineering teams in multiple regions. By grounding design decisions in quantitative research, we optimized over 50 distinct support applications—reducing agent cognitive load, accelerating task completion, and delivering the project on schedule to executive leadership commendation.
Global UX Governance & Localization Architecture
To support the international launch of the Cardmember Rewards platform across the Japanese and Mexican markets, I led the prototype translation and localization strategy for regional design teams. Expanding financial products into cross-border markets requires navigating distinct consumer behaviors and stringent local banking regulations—factors that drive a global localization software market projected to reach over $6 billion. To eliminate friction across distributed teams, I established a centralized translation repository and design token workflow, ensuring localized copy strings were seamlessly integrated into active Figma libraries.
Cross-Cultural Design & Market Alignment
Working directly with regional Product Owners and engineering leads in Tokyo and Mexico City, I adapted core interaction flows to reflect market-specific feature sets, payment habits, and cultural nuances. By validating that localized high-fidelity prototypes accurately mirrored local compliance standards and linguistic context prior to development, we accelerated engineering handoff, reduced post-translation visual bugs, and guaranteed a unified brand experience across international deployments.
Specialized Customer Support Tool Development
I contributed to the development of several specialized customer support tools, including:
Traveler Cheques Customer Support Tool: I helped design the new version, integrating new workflows to address evolving product necessities. I partnered with Product Owners and Developers to create simplified user journeys that enhanced the workflow for the Customer Support Team.
1099 MISC Tax Form Tool: I helped create the user journeys for a dedicated tool that integrates a third-party provider, allowing Card Members to view and update their 1099 MISC Tax forms. Working with Product Owners and Developers, I delivered a solution that significantly improved the Customer Support Team's service capabilities.