PROFESSIONAL EXPERIENCE

Through the years i had the opportunity to work with
many amazing teams and companies, here is a glimpse of all my
experiences...

October, 2024 to Actual

Healtcare Software Platform, Tempe, Arizona

User Experience Architect /
Senior User Experience Designer

My core assignment was to transform the provider onboarding experience within a Healthcare Service Platform, designed to empower businesses to optimize operations and ensure regulatory adherence, preventing costly penalties.
I started by deeply understanding the existing system's bottlenecks. Recognizing the critical role of provider onboarding, I focused on meticulously gathering requirements from both new prospects and current users. We then designed and implemented an intuitive visual language that proactively alerted users to errors in context and provided immediate, actionable solutions. This led to a substantial improvement, allowing users to onboard providers faster and with significantly fewer errors.
Crucially, I developed dynamic prototypes that equipped the sales team to rapidly tailor the platform to individual client specifications, powerfully illustrating the product's customizability. By creating a specialized workflow and leveraging a custom UI Kit, we ensured swift, high-fidelity delivery throughout the sales process. This strategic enablement resulted in the successful acquisition of key clients, profoundly elevating the product's influence in a highly competitive landscape.
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Apr 2023 to Jul 2024

International financial institution, Phoenix, AZ

User Experience Architect
/ Infosys Consultant 

Membership Rewards Platform Migration & UX Enhancement
I played a pivotal role in migrating the Membership Rewards customer support toolset to a new platform. This involved creating detailed prototypes and user journeys, mapping user personas, and optimizing user flows with data-driven insights to enhance both user experience and efficiency.

Due to the project's extensive scope and numerous user journeys, I collaborated closely with multiple Product Owners and Development teams across different global locations. This multi-month effort ensured specific user needs were addressed, culminating in a successful, on-time delivery that earned leadership commendation.

My process involved a detailed analysis of existing applications, translating their functionality to the new framework, and maintaining constant communication with managers and Product Owners to align with business requirements. By leveraging high-quality user data, I significantly improved user journeys for over 50 dedicated applications, all aimed at empowering frontline colleagues with the optimal toolset for customer support.

International Market Launch Leadership
For the international launch of the Customer Support Tool, I led the prototype translation effort, coordinating teams responsible for the Japanese and Mexican market deployments. This involved collaborating with global teams to understand their unique needs, providing a centralized repository for all translated strings to design teams, and working hand-in-hand with Product Owners to ensure prototypes accurately reflected the appropriate approach and features for each market.

Specialized Customer Support Tool Development
I contributed to the development of several specialized customer support tools, including:

Traveler Cheques Customer Support Tool: I helped design the new version, integrating new workflows to address evolving product necessities. I partnered with Product Owners and Developers to create simplified user journeys that enhanced the workflow for the Customer Support Team.

1099 MISC Tax Form Tool: I helped create the user journeys for a dedicated tool that integrates a third-party provider, allowing Card Members to view and update their 1099 MISC Tax forms. Working with Product Owners and Developers, I delivered a solution that significantly improved the Customer Support Team's service capabilities.

Card Replacement Tool (International Markets): For the Japanese and Mexican markets, I created detailed prototypes for the international launch of the Card Replacement tool. I collaborated with all involved parties, including Product Owners and Development teams, to ensure comprehensive prototypes in each language, addressing all specific needs.

Jan 2020 to Apr 2023

International financial institution, Phoenix, AZ

Senior User Experience Designer
/ Infosys Consultant 

I played a pivotal role in assisting the Card Issuance Team with a major upgrade to their extensive toolset, which manages the entire card manufacturing and delivery process. The core challenge was to modernize the visual framework of a critical tool supporting all current markets, encompassing over 30 languages and more than 50 distinct user journeys. Despite this complexity, maintaining a consistent user experience across all functionalities was paramount.

I collaborated closely with Product Owners, Developers, and Stakeholders to create detailed prototypes illustrating every user journey. These prototypes served as comprehensive documentation, guiding Product Owners and Developers in building the underlying services for the new application. Through numerous iterations, we refined these user journeys, making them exceptionally intuitive and user-friendly—a quality highly praised by the client's leadership.

The new visual identity was based on the client's existing visual library but applied in innovative ways to unlock its full potential. As a testament to our work, several custom modules developed for this project were subsequently integrated into the client's main library.

March 2019 to Dec 2019

Conduent,
Raleigh, North Carolina

Senior User Experience Designer
/ Infosys Consultant 

Our team partnered with a Software Development company to build a white-label SaaS product for the highly competitive Insurance Claim Process Industry. Collaborating closely with the client's Product Owners and Developers—many of whom were industry veterans—we leveraged their invaluable expertise to meticulously map needs and expectations. This deep understanding was crucial in drafting a solution that streamlined the myriad steps within a Medical Claim Process.

Alongside a small team of User Experience Designers, we developed a comprehensive prototype encompassing all expected user journeys and functionalities. This allowed stakeholders to make informed decisions on required features before development began, significantly saving resources and maintaining team focus.

We designed a robust, yet flexible, design system that facilitated seamless multi-user, team-wide collaboration. This enabled designers to work concurrently while ensuring prototype consistency and rapid deployment, much to the client's satisfaction. Despite the chosen tool not being inherently collaborative, we devised an agile workflow that allowed for quick, on-time delivery with minimal errors, effectively accommodating rapid changes driven by feedback from potential customers and users.

July 2018 to Dec 2018

International financial institution,
Phoenix, AZ

Senior User Experience Designer
/ Global Apps Inc. Consultant

In this project, I led two key internal application initiatives. The first was a powerful user insights tool designed to analyze purchasing habits and link them with relevant offers. This enabled administrative users to effortlessly create targeted promotions for large user segments.

The second application was an internal utility for generating complex, specially-formatted XML files. This presented a significant challenge due to the sheer number of configurable options. By analyzing user data, I strategically determined which elements to automate and which to expose to the user, streamlining the configuration process.

Both applications comprised over 50 interconnected modules, requiring innovative approaches to display extensive information on reporting screens in a simple, intuitive manner. For both projects, I developed fully clickable prototypes for comprehensive testing and demonstration.

I also supported various departments by creating high-quality PowerPoint templates, infographics, and motion graphics for their communication efforts. These elements were widely used in corporate keynotes and other internal communications, and our work consistently received positive feedback for its exceptional quality.

Feb 2018 to Apr 2018

Field Office Software,
Houston, TX   

Senior User Experience Designer
/ Remote Work

In this project, I was responsible for overhauling the user interface of an existing app that struggled with user adoption, hindering its business model viability. The goal was to simplify the UI while integrating essential features to boost usability, preparing the app for a full commercial launch by Field Office Software.

As a time-tracking tool for construction contractors, the app's success hinged on extreme simplicity. My key challenge was to pinpoint critical stakeholder needs within the workflow and then adapt or automate other sections to prevent user errors. Ultimately, our strategy successfully delivered a minimal viable product (MVP) with compelling features, poised to attract new customers.

We meticulously optimized user journeys to cater to a broad spectrum of users—from field workers to managers—ensuring a consistent and intuitive experience across all devices. We provided a series of prototypes that empowered the development team to rapidly prepare an enhanced version for its highly anticipated launch.

feb 2018 to jun 2018

Virket Group,
Santa Fe, Ciudad de Mexico  

Senior User Experience Designer
/ Full Time Employee

Led the User Experience (UX) design for Alamo Rental Car's iOS and Android applications in the Mexican market. I successfully optimized user journeys, significantly simplifying the car rental process and improving overall usability.

Furthermore, I collaborated on the UX strategy for the Stadia Suites website, helping them define a unique user experience that provided a crucial competitive edge in a crowded upscale market.

I developed and presented multiple prototypes to stakeholders and testing users, leveraging user testing data to refine designs and deliver compelling, developer-ready solutions. My responsibilities encompassed producing wireframes, mockups, and UI/UX art assets for web and mobile platforms, and I was instrumental in establishing user-centered design (UCD) as a mandatory initial phase for all web and mobile application development.

Jun to Dec 2017

El Sur de Acapulco S.A. de C.V.,
Acapulco, Guerrero

Web Designer / Wordpress Specialist
/ Full Time Employee

I contributed to the development, testing, and successful launch of a new news website for a traditional media company, effectively extending its market reach and attracting new audiences. My work involved creating custom, responsive pages and landing pages using WordPress and a visual interface editor, which adapted content and design in real-time based on user analytics.

The fully responsive site was designed for universal device compatibility and strategically integrated with Facebook to maximize news promotion and audience growth. This social media engagement provided a vital service, keeping users informed and connected to their community. Through continuous analysis of Google Analytics and an internal tool, we refined content delivery, providing leadership with daily data-driven recommendations to navigate the dynamic news media landscape.

Leveraging WordPress's capabilities, I integrated subscription services and personalized mailers, significantly enriching the subscriber experience and boosting engagement. This comprehensive strategy yielded an exceptional 300% audience increase in just three months, cementing the news site's position while effectively attracting new demographics through social media and YouTube.

Feb 2012 to Dec 2016

Grupo Autofin S.A. de C.V.,
Del. Cuahutemoc, Ciudad de Mexico

Special Projects Designer / Web Designer / Marketing Analyst / iOS Developer
/ Full Time Employee

I was responsible for defining and executing the company's first mobile strategy, creating a suite of HTML5 interactive applications across various automotive brands. In a highly competitive dealership landscape, a core objective was to establish a unique selling proposition that encouraged customer retention and repeat engagement for vehicle purchases and services.

My team and I developed native and web applications for smartphones, primarily focusing on understanding the current market and acquiring new clients while strengthening relationships with existing ones. We strategically chose HTML5 and PhoneGap for development, enabling agile iterations and responsiveness to market shifts. For specific projects like the Mazda Interlomas App and Chrysler Elegantes del Valle, I also managed the brand validation process and conducted comprehensive training for sales teams at both dealerships.

While these initial applications functioned as interactive product catalogs rather than full-featured solutions, they were crucial in securing executive buy-in for further investment in mobile app development. Our workflow incorporated Balsamiq for wireframing and HTML5 for interactive mockups, which were then seamlessly integrated into the final application builds.

Aug 2011 to Feb 2012

Ixpan S.A. de C.V.,
Del. Cuahutemoc, Ciudad de Mexico

HTML5 Interactive Designer / Web Designer / Special Projects Designer
/ Full Time Employee

I played a key role in developing this former small IT consultancy's first responsive HTML5 website, designed to attract new customers and provide essential marketing materials for social media.

My contributions extended to the User Experience (UX) of Factura Fácil, an iOS app addressing the local market's highly specific professional invoicing needs. I provided detailed user journeys and prototypes, enabling the development team to launch on time in a challenging market. This resulted in over 20,000 downloads and 5,000 paid users in just three months.

I collaborated closely with the internal IT team, which leveraged Aura Portal for their modeling processes. In this capacity, I developed numerous UI/UX projects for the company's clients, strictly adhering to tight delivery schedules and comprehensive construction guidelines based on Apple's Human Interface Guidelines (HIG) and Android's Material Design principles, ensuring optimal usability.

Our workflow involved using Adobe Illustrator for wireframing and prototyping, while Bootstrap and jQuery Mobile powered interactive mockups for testing. Final PhoneGap applications were built with pure HTML5, CSS, and JavaScript, backed by PHP server scripting.

Jan 2011 to Dec 2011

El Colegio Mexiquense AC, Toluca, Estado de México

Multimedia Designer, Motion Graphics Artist, Wordpress Specialist
/ Contractor

Developed the Company Website in HTML5 using Hype for Mac and JS/CSS to be compatible with mobiles and PCs
Designed the Corporate Blog using Wordpress and Live Composer for Wordpress
Created an iPad Application to display the library books and magazines on the iOS platform.
Created the visual design of the offices of Valle de Bravo and Toluca City in LightWave 3D
Created interactive mockups for validation and testing in tools like Adobe Flash, Adobe Animate and Hype for Mac.

Jun 2008 to Dec 2011

Consejo Editorial de la Administración Pública, Toluca, Estado de México

Multimedia Designer, Motion Graphics Artist
/ Contractor

Developed the Project Web App using Adobe Flash CS3, the app was designed to serve as Book Library that can be distributed as CDROM and Web
Developed and adapted the Web App to work as kiosk app in a touchscreen module
Designed the DVDROM sleeve and DVD print graphics, the Book list catalogs and all their promotional images.
Used Adobe Illustrator generate wireframes for mobile, and Web flows and instances.
Designed all the ads campaigns for different media and formats.
Designed all the graphics for Social Media Ads and assets of social profiles.
Designed the International Book Fair of Guadalajara stands for the project, create the renders to demo the areas and ultimately create the blueprints for the construction of the stands.
Designed all the graphic images of the stands and their applications.
Created interactive mockups for validation and testing in tools like Adobe Flash, Adobe Animate and Hype for Mac.

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