Professional Experience

Through the years i had the opportunity to work with
many amazing teams and companies, here is a glimpse of all my
experiences...

Sep 2019 to Now

Infosys Limited, Tempe, Arizona

User Experience Architect /
Senior User Experience Designer

As Infosys Consultant i was assigned to several clients and projects, like American Express and Conduent, in several internal projects.

Connected with Client Product Owners, Managers and Developers to understand, and address their specific project needs, and by providing the high level of expected service, i was able to be assigned to more internal projects due the quality of the deliverables and the ability to deliver fast and precise, which was praised multiple times by the client's leadership, being available to any challenge that the workplace demand.

Worked with several teams all over the world, understanding their needs to be able to provide the required service, as User Experience Designer i was able to provide deliverables that helped all teams to achieve their goals.

We keep constant touch with all stakeholders and product owners from client site to be able to provide the best solution in each case, with them we worked each app wireframes and high fidelity prototypes and developed detailed user flows to represent each step in each app process in a very detailed way, until all the client requirement was properly captured, providing the proper deliverables in each case based on the specific need.

Apr 2023 to Jul 2024

International financial institution, Phoenix, AZ

User Experience Architect
/ Infosys Consultant

In this Assigment, we helped the Membership Rewards team in the process of migrate their current customer support toolset to a new platform, by creating detailed prototypes and user journeys, mapping user personas and user flows, with the support of user data to enhance the experience and efficiency, to provide the right solution.

Because of the scope and the amount of user journeys needed in this application, we have to work hand by hand with several Product Owners, and Development teams in different locations to properly address the specific needs of each user journey, in a effort that took several months and work hours, but in the end we were able to deliver on time, an effort praised by the leadership.

The process involved the analysis at detail the current applications and translate its functionality to the new framework, keeping a close contact with the managers and product owners to understand the business needs. By leveraging high quality user data we were able to vastly improve the user journeys for over 50 different dedicated apps, all with the goal of provide the frontline colleagues with the right toolset to support the company customers.

As part of the launch of the Customer Support Tool for the international markets, i led the Prototype Translation Effort and coordinate the teams in charge for the Japanese and Mexican Market deploy on that matter, working with teams all over the world to know their needs, helped designer teams by providing a centralized location for all translated strings and worked hand by hand with the POs to make sure the prototypes reflect the right approach and features for every market.

Helped the Traveler Cheques Team with the new version of their Customer Support Tool, which feature new workflows meant to service the new necessities of this iconic product, worked with the POs and the Developers to create new user journeys that simplify and enhance the workflow for the Customer Support Team.

Helped to create the journeys of the 1099 MISC, a dedicated tool that mix the services of a 3rd party provider to allow Card Members to view and update their 1099 MISC Tax form, we create a detailed prototype and hand by hand with the POs and Developers, helped to deliver a solution that helped the Customer Support Team to improve their service.

Helped the Card Replacement Team to create detailed prototypes for the international market launch for the Japanese and Mexican Markets, worked with all involved parties to create detailed prototypes in each individual language. Worked with the POs and Development teams to make sure all needs were covered and properly addressed.

Jan 2020 to Apr 2023

International financial institution, Phoenix, AZ

Senior User Experience Designer
/ Infosys Consultant

In this assignment, helped the Card Issuance Team on the process of upgrading the extensive toolset used on the card manufacturing and delivery process. The challenge was to upgrade the visual framework of a tool that was meant to service all current markets with over 30 different languages, with over 50 different custom user journeys that service specific parts of the entire process but that had to keep a consistent approach in all cases.

Worked hand by hand with Product Owners, Developers and Stakeholders to create several detailed prototypes to illustrate at detail all the user journeys available so the Product Owners and Developers had a detailed document they can use to start building the services that will make the actual application work.

Trough several iterations, we refined the user journeys and make them extremely intuitive, easy to approach, something that was praised by Client’s Leadership. The visual identity was based on the current Clients Visual Library, but used in ways that allow it to show its true potential, and as part of the project, several of our custom modules, create for this product, were then added to the clients library.

Also, thanks to the good work and results, we were invited to help several other teams on their Enterprise Software endeavors, and one of them, a brand new payment device, we helped to create several interactive prototypes for an iOS app meant for an activation process of this NFC device meant for the Luxury Retail environment.

The Financial Institution was looking to increase the use of their payment network, and they went into a partnership with a Luxury Brand to create a new NFC based payment device, a leather fashion wearable.

The success of the project was in extreme important, so, to avoid any issues with the development, we create a very detailed interactive prototype that was used for testing and training purposes, so, when the app were ready and approved, all users will be ready, saving time and money on this very expensive endeavor. With the help of the development team and Product Owners we were able to conduct a very detailed user experience research to make sure the process inside the app was simple enough and fast, so the support issues can be keep at minimal.

In the end, the Luxury Brand implement the Leather Wearable as part of their in-store activation process and is currently going live in several markets all around the world.

March 2019 to Dec 2019

Conduent,
Raleigh, North Carolina

Senior User Experience Designer
/ Infosys Consultant

In this assignment, we helped a Software Development company in the process of create a white box product meant for the Insurance Claim Process Industry that will be released as a SaaS Software for this very competitive market.

Worked together with Clients Product Owners and Developers to properly map their need and expectations, and since most of them, were veterans of the industry, their knowledge in this are prove to be invaluable at the moment to start drafting the solution that will serve the myriad of steps that are part of a Medical Claim Process.

We created, together with an small team of User Experience Designers, a full scope prototype that covered all expected user journeys and functionalities that helped the stakeholders to make choices and decide on each of the required features before the development step took place, saving resources and keeping the different teams focused on the goal.

The design system created for this tool, was based on a simple yet effective solution for multi user, team wide work that allow the designers work side by side in each of the areas while keeping the prototype consistent and quick to redeploy, which make the Client very satisfied.

The Fast speed of the changes needed based on the interactions with potential customers and users meant that the design system had to be flexible yet powerful, and even when the tool used for that was not ready for collaborative work, we created a workflow that allowed the team to deliver fast and on time, with minimal errors.

July 2018 to Dec 2018

International financial institution,
Phoenix, AZ

Senior User Experience Designer
/ Global Apps Inc. Consultant

In this project was in charge of two internal application projects, the first, a tool to provide with insights about users purchasing habits and linking such habits with offers, allowing administrative users to create targeted promotions for large number of users in a easy to use, the second app was an internal utility designed to create specially - formatted xml files to use with an internal tool, this app was a big challenge due the fact that the xml file has so much options and every option need to be configured at some point, the challenge was thru analysis of users data, choose the parts of the app that need to be automatically added and which ones to display to the user.

Every app was composed of at least 50 different modules that interact with each other, so we need to find creative ways to allow that many information in a reporting screen in a simple yet usable way. For both projects fully clickable prototypes were created to demo the ways the real app will work for testing purposes.

Also assist the managers with the creation for powerpoint templates, infographics and motion graphics for the use of multiple areas in their communications efforts, such elements were use in corporate keynotes and diverse communication needs inside the company.

Very good input was received on such efforts due the level of quality we put in the final arts.

Feb 2018 to Apr 2018

Field Office Software,
Houston, TX

Senior User Experience Designer
/ Remote Work

In this project I was in charge of simplifying the UI of this already existing app, that was struggling to find enough audience to justify the business model.

They want to keep it simple but add some features really needed to improve the usability. The App itself exist in a simple form in the App Store, and the guys at Field Office Software want to improve this app for a full commercial launch later that year.

The main goal of this app was to provide time tracking tool for construction contractors, so the level of simplicity was extremely important, the challenge was to understand which parts of the flow was important for stakeholders and which ones need to be adapted or automated to avoid user errors. In the end, the proposal success on deliver a minimal viable product with enough features to attract potential customers.

We worked to optimize the user journeys and make them usable for a wide variety of users, from field workers to managers while keeping the experience consistent at all devices. We delivered several prototypes that helped the development team to have an updated version ready for launch later that year.

feb 2018 to jun 2018

Virket Group,
Santa Fe, Ciudad de Mexico

Senior User Experience Designer
/ Full Time Employee

In this project we were in charge of the User Experience of the Alamo Rental Car for the Mexican market, in both iOS and Android, developed and optimized the user journeys to simplify the process of renting a car.

Also, helped the team with the user journeys of a Stadia Suites website, that were experience a fierce competition with the local upscale brands and were looking for a key differentiator that make them to stand up in a very crowded market.

Presented several prototypes for the Stakeholders and Testing Users to interact, and using the data in the testing sessions we optimize the prototypes so the developers had a compelling solution to use as reference for development.

Produced wireframes, mockups, and UI/UX art assets for both web and apps, established UX design as the first stage of all Web and mobile application developments, instituting a user-centered design (UCD) approach.

Jun to Dec 2017

El Sur de Acapulco S.A. de C.V.,
Acapulco, Guerrero

Web Designer / Wordpress Specialist
/ Full Time Employee

In this project we helped to develop, test and launch the news site for the company to new audiences, and to create a market for this traditional media company using Wordpress and a Visual Interface Editor to create custom pages and landing pages that adapted to the content and to the users based on the analytic data we obtain every second.

Using Wordpress and a Visual Interface Editor solution, we developed a fully responsive site, compatible with all devices and integrated it with Facebook to promote and gain audience by pushing news on this platform. Social Media allow us to reach new audiences and provide a service that allow users to keep them engaged while being aware of their community issues.

Using Google Analytics and a internal Analytics tool, we modeled the contents to adapt dynamically to the preferences of the audience and were able to give daily reports to the leadership to adapt to the ever changing news media world.

Using the strength of the Wordpress platform, we integrated subscription services and deliver custom mailers for the subscribers to enhance their experience and to keep them engaged, with this we were able to grow the audience by 300% in just 3 months making this already relevant news while targeting new audiences on social media and youtube.

Feb 2012 to Dec 2016

Grupo Autofin S.A. de C.V.,
Del. Cuahutemoc, Ciudad de Mexico

Special Projects Designer / Web Designer / Marketing Analyst / iOS Developer
/ Full Time Employee

In this company I was in charge of create the first mobile strategy for the company, by developing several HTML5 interactive apps for several brands of the company. As a Car retailer they got many car dealers under the hood and the fierce competition from the agencies of the same brand owned by other companies make Autofin need of create a true differentiator that make clients that buy cars from them to come back for more products and services.

With this in mind, we develop several native mobile apps and web app for smartphones that will help to, at first, understood the current market and find ways to capture new clients, while keeping the current ones. We choose HTML5 and Phonegap to create these first apps, that will allow us for quick changes to adapt the changes of the market. As for the Mazda Interlomas App and Chrysler Elegantes del Valle, since brand guidelines must be followed and brand -approved prior final launch- we help with the brand validation process and training for the sales floor users on both car dealership agencies.

They were mobile interactive product catalog and not full feature apps but help us to convince the board that more and better apps are needed. For this apps we use balsamic mock-ups for the wireframes and HTML5 for the interactive mock-ups, then this HTML5 was reused for the final apps.

Aug 2011 to Feb 2012

Ixpan S.A. de C.V.,
Del. Cuahutemoc, Ciudad de Mexico

HTML5 Interactive Designer / Web Designer / Special Projects Designer
/ Full Time Employee

With this company I helped them to develop their first responsive website in HTML5, meant to attract new customers for this former small consultancy IT service and provide marketing materials for social networks.

We helped with the User Experience of a iOS app called Factura Facil that was targeting a professional need of the local market, the invoicing with very specific requirements, and provide with detailed user journeys and prototypes to help the development team to launch on time on a market that was really difficult at the time. In 3 months we got over 20,000 downloads and 5,000 paid users.

In this company we also worked closely with the IT team, that the time we were using Aura Portal for their modeling process and thus we help them to create several UI/UX projects for the company clients. They keep strict delivery times for all the apps parts, we must adhere to several construction guidelines built over the Apple HiG and Android Human Interface Design guides, usability was a must.

At the time we use Adobe Illustrator for the wireframing and prototyping, while bootstrap and jQuery mobile for the Interactive mockups meant for testing, as for the final Phonegap apps, we use pure HTLM5 and CSS/JS and a PHP server scripting to make it work.